The use of social platforms will keep growing, and this is why Snapchat continues to impress, coming up with new features that appeal to the users. A few of their latest features includes the Snapchat Planets which is described as a refreshing and interactive way of engaging augmented reality (AR). This feature enables people to discover a world of beautiful planets all in the comfort of their mobile phones where the beauty of space meets the socialization offered through the network. In this blog post, we investigate the features and the usage of this relatively new technology, what it is, its challenges and opportunities in augmented reality interaction, and its importance to users and marketers.
Do you like Snapchat? Are you crazy about space? Are you just interested in seeing how technology fuses with art? Either way, this blog will give you a deep understanding of Snapchat Planets. So fasten your seatbelts as we take on this cosmic travel!
What are Snapchat Planets?
Snapchat Planets are yet another embellishment of the AR interactions that the app is developing, where users build virtual layers of spheres that float in the real world. Using the powerful AR technology, Snapchat serves animation layer on ready-to-use backgrounds by giving images of these planets using a smartphone camera’s resources.
The Birth of Snapchat Planets
The entry of Snapchat in the world of augmented reality began in 2015 when lenses were introduced, enabling the application of different effects on images of users’ faces or any part of the environment. As time went on, Snapchat’s sparkles did not fade away, and additional additions such as Bitmoji or world lenses appeared, elevating the users’ satisfaction. The development of Snapchat Planets also comes in as the newest technology further interpreting pseudositting whereby users graphically blend social and device-initiated forms.
Key Features of Snapchat Planets
Highly Engaging: The planets will be responsive to the users’ movements with the device e.g. tapping or rotating or even moving the device which makes the users extremely absorb into the experience.
Customization: On Snapchat, users have the option to make their planet experience more personal through selecting different designs of the planets and use filters that suit their personality.
Shareability: Users can easily show off their imagination with the cosmic scenes created by them, to their friends or even in the story whenever they want through share options increasing interaction.
How to Access Snapchat Planets
In order for users to access Snapchat Planets, they will have to make sure that they have the most recent version of the Snapchat application. Here is a step by step guide on how to locate and utilize this feature:
Download or Update Snapchat: Make sure that Snapchat is the latest version available on your understanding device. It is located in the App store for iOS and in Google Play store for Android.
Open the Camera: After launching the app, open the camera. Let the fun begin!
Access the Lens Carousel: Tap on the smiley face icon right next to the shutter button. This will bring up the Lens Carousel.
Find the Planet Lens: Scroll through the lenses until you find one that has some connection to the planets. This will depend on their current activity.
Interact with the Planets: Then, point your camera at the location and see the planets in action. You may even zoom in or out, rotate your device, and tap & touch the planets for more interactions.
Troubleshooting Common Issues
Accessing Snapchat Planets may seem like a challenge most of the time. These tips will help you out.
Camera Permissions: Make sure that you allow Snapchat to access your camera. In case the camera is not working, do check your device settings.
AR Compatibility: Few old generation devices may not have the advanced AR features. Visit the Snapchat support page to check the list of supported devices.
Internet Connection: It is necessary to have a stable internet connection to load AR content. Connect to Wi-Fi or make sure your mobile data has a strong signal.
The Science Behind Snapchat Planets
Augmented Reality Technology
Snapchat Planets employ complex augmented reality (AR) technology to allow users to see real and digital contents at the same time. Lets check this technology briefly how it works.
Computer Vision: This feature enables the app to understand the environment by utilizing the camera stream.
3D Mapping: Snapchat employs 3D mapping techniques in which virtual objects can be placed in real life space in a manner that they will respond to users’ actions.
Spatial Awareness: The app employs spatial awareness techniques in order to follow the movements of the user, so that the planets can be seen positioned in relation to geographical locations.
NASA Collaboration
One of the fun Infographics contained in Snapchat Planets is the use of NASA to further teach content to the users. By doing these partnerships, Snapchat educates users about the planets, effectively tying the virtual world to the actual cosmos. This is usefulin encouraging children to find out about science.
The Cultural Impact of Snapchat Planets
Engaging Younger Audiences
Snapchat Planets children quickly hit the mark among the younger people who are always hungry of something new and amusing. The fusion of education, entertainment, and interaction gives users a different feel which most times leads to learning about space not being boring and tedious.
Fostering Creativity and Imagination
Users have the opportunity to make planet scenes and post pictures of them. This boosts their creative abilities. It makes them come up with new ideas and share them in new ways. This creative part can help in shaping new ideas in content creation on social media.
Marketing Opportunities with Snapchat Planets
Engaging Campaigns
Snapchat Planets can be further useful for advertising their products by coming up with ways that entertain and make users wanting to participate with the goods. Here are some ideas:
Branded Planets: Companies can get in to develop planets where fans of the brand can explore its content and make their active participation.
Challanges and Contests: Users are challenged to create galaxies and make submissions in them and the best creative ideas will be awarded by the brand.
Educational Campaigns: Promoting space AR through advocacy of educational bodies or influencers are also likely to raise interests and more users.
Measuring Success
It is also important to measure performance of marketing activities related to Snapchat Planets due to their novelty. The focus of marketers needs to be on the following or most important metrics:
Engagement Rate: Find out whether the users are engaging, sharing or liking the AR content.
Brand Awareness: Determine how much of the brand is known before the campaign and how much is known after it.
User Feedbacks: Gather the responses of the customers to seek what their experience and views were.
The Future of Snapchat Planets and AR Plane of This Technology
Recent Trends Of Augmented Reality
The possibilities of Snapchat Planets and this type of augmented realities are very impressive. As I stated, the technologies will unlock even greater synergies in bridging the worlds of the virtual and the real. Some trends to look out for include:
Enhanced realism: The further advancement in AR systems will yield improvements in the realism of depiction of planets and other in-game objects towards the satisfaction of the users.
Increased interactivity: Further update may enable users to do more than just observe the planets but rather interact with the planets in a more productive way, such as engaging in activities or performing actions.
Wider scope of Educational Contents: Partnership with educational institutions can make this content even more fruitful, allowing users to explore sciences- astronomy, and physics through interesting AR based activities.
However, as Snapchat moves forward, the ideas, and distribution of upcoming updates are to be evolved per the customer. Features around allowing more personalization will probably be prioritized since that is what keeps users attention.
Conclusion
There are Snap planets which add excitement in technology, creativity and education. It simply enhances the use and most importantly interactivity with the said platform by adding up some chaos making the social platform more engaged than before. If only it is going to be developed more, then who can guess what is waiting us there.
For a casual user who wants to learn about the cosmos or for a marketer who wants to find new formats for reaching the audience Snapchat Planets provide something for everyone. So why don’t you allow time to jump into this cosmic boredom? Download the latest version of Snapchat, go to the planets and create!
